HKTDC Hong Kong Toys and Games Fair and Baby Products Fair

World-class Sourcing Events in Hong Kong

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World-class Sourcing Events
in Hong Kong

Level Up The Game: Connect with Industry Movers and Shakers to Win More Business

Stay ahead of the game at the concurrent HKTDC Hong Kong Toys & Games Fair, HKTDC Hong Kong Baby Products Fair, HKTDC Hong Kong International Licensing Show and Hong Kong International Stationery Fair. Exhibitors, buyers, industry leaders, VIPs and media representatives attended the Joint Networking Reception to make new business connections.

From left: Toasting the success of the Hong Kong Toys & Games Fair and Hong Kong Baby Products Fair at the Joint Networking Reception on 6 January are Johnny Sze, Maggie Qiu, members of the HKTDC Toys Advisory Committee; Lawrence Chan, Chairman, HKTDC Toys Advisory Committee; Benjamin Chau, HKTDC Deputy Executive Director; Ivan Ting, Chairman of the Hong Kong Toys Council; Adran Chong and Michael Li, members of the HKTDC Toys Advisory Committee.

Business As Usual in Hong Kong

Company: Mobimods LLC (Toys Fair Exhibitor), Poland

Company: Hispanica De Globos S.L. (Toys Fair Exhibitor), Spain

Poland Buyer

Europeana Foundation (Asian Licensing Conference Speaker), the Netherlands

Playing is Fun and Educational

The world of toys can provide endless opportunities for children to learn and raise their potentiality, provided they have the right toys. The Hong Kong Toys & Games Fair carries an abundance of increasingly popular STREAM toys, which develop a range of skills in science, technology, robotics, engineering, arts and mathematics. Be sure to check out the latest in trendsetting smart-tech toys and games including AR, VR, MR and mobile apps that take the game of early childhood development to a whole new level!

STREAM Toys:


Frozen II Wooden Mirror Chest 4M Ind'l Development Ltd Booth: 1D-C20, ED-TSO	AR Globe Eastcolight (HK) Ltd Booth: 1E-A02, SA-08


Robotic Arm Cog Ltd Booth: 1E-B28	Make It Shape Doodler Set Red Star Holdings Ltd Booth: 1A-F31

STREAM Toys Product Display at Hall 1E Entrance:

Tech Toys & Games:


5-in-1 Mechanical Coding Robot CIC Components Ind Co Ltd Booth: 1C-E25	Robotami Ace Lab Series – Smart Bug Robotron Company Limited Booth: 1C-E16	Infra-red R/C Smart Dog Shifeng Cultural Development Co Ltd Booth: 1D-A31


6-in-1 WeeeBot Evolution Weeemake Co., Ltd Booth: 1C-E30	Shifu Plugo Letters Playshifu Booth: 1C-F21

And don’t miss the Smart-Tech Toys Zone at Hall 1C:

Related Event

Toys & Games Fair - Smart-tech Toys: Video and Tech Games
Time:	2pm - 3pm
Venue:	the FORUM @ Hall 1B, HKCEC
Speakers:	- Mr Christopher Byrne, President, Byrne Communications, Inc. - Mr Harshal Ved, VP, Business Development, PlayShifu - Mr Jim McCafferty, President and CEO, JMP Creative

Hong Kong Toys & Games Fair

Exhibitor List | Register | Event Schedule

Playing the game to win! The 46th Hong Kong Toys & Games Fair presents the perfect platform for global buyers to kick-start a new sourcing year while making business contacts, learning new trends and enjoying the synergy of four concurrent world-class events.


3D Block Set honeycomb Learning Corporation Booth: 1A-B36	Volkswagen Bus Type 2 (T1) 6V Rollplay (Hong Kong) Company Limited Booth: 1D-E02	DIY Snack Dispenser IntegPro Development Limited Booth: 3E-C14


ZECONG Toy Soft Ball Gun Ze Cong Toys Company Limited Booth: 3E-C11	Mijoy Blocks Sun Ta Toys Sdn Bhd Booth: 1A-B20	1:32 Scale Audi R8 2019 Uni-Fortune Toys Industrial Limited Booth: 1C-C02

Branded with Quality and Trust

It takes a lot to reach the top! The Brand Name Gallery in Halls 1D-E showcases premium products from over 240 world-renowned brands that have earned their successes with quality, trust, safety and exceptional design.


White Rhinoceros Collecta Global Limited Booth: 1E-C32	T-72A Forces of Valor Hobbies Limited Booth: 1E-C28	Micro Balance Bike Micro Mobility Systems AG Booth: 1D-D40


Ice Cream Van Toyeast Limited Booth: 1E-D32	Rocket Wheels Tsuen Lee Metals & Plastic Toys Company Ltd. Booth: 1E-A28


Orbys Duck Wild Planet, Lda. Booth: 1D-E16	WEPLAY Crystal Village Weplay Kiddie's Paradise Inc Booth: 1E-E20

Exhibitor’s Echo

“Hape has been famous for producing wooden educational toys. In recent years, we have diversified our product range by using plastics to produce educational toys because plastics allow varied designs and the production cost for plastic toys is relatively lower than that for wooden toys. The Hong Kong Toys & Games Fair provides an ideal platform for us to promote our brand and showcase our new products to our existing and potential distributors. At this year’s fair, we are happy to have met with two potential distributors from Myanmar and New Caledonia which are new markets to our company. In addition, we have received some onsite orders from our existing distributors. Some buyers from kindergartens in Hong Kong have also expressed their interest in buying our educational toys. We are optimistic about our toys business because the demand for STEM or STREAM toys from parents and schools has been steady.”
Andrew Ng, General Manager, Hape International (Hong Kong) Ltd,, Hong Kong (Booth: 1E-C02)

“Threezero was founded in 2000 by Kim Fung Wong, who is one of the leading original brand manufacturers in Hong Kong’s toys industry. In 2008, we started to produce collectible figures which feature weathering effect. We focus on developing licensed collectible figures based on characters from films, TV series and animations such as Transformer, Rambo, Game of Thrones and The Walking Dead. We are exhibiting at the Hong Kong Toys & Games Fair for the first time because we want to sell our figures to different corners of the world through the fair. Before the opening of the fair, we were worried that buyer attendance might be affected by social events in Hong Kong. At the fair, many buyers have visited our booth and we are excited to have met with new buyers from France, Japan, Mainland China, Mexico, Russia, Spain and the US who are keen to be our distributors. Buyers’ responses have been overwhelming. We’ll be back next year.”
Ken T.C. Kwok, Chief Operating Officer, Threezero (HK) Ltd, Hong Kong (Booth: 3E-E09)

Related Event

Toys & Games Fair - Toy Safety & Regulations Updates
Time:	11am - 12:30pm
Venue:	HKTDC SME Training Room C, HKCEC
Language:	English
Speakers:	- Mr Joel B. Blank, Regional Product Safety Attaché for the Consumer Product Safety Commission's Beijing Office based at the U.S. Embassy in Beijing, China - Mr Christian Wetterberg, Senior Director and Global Head Product Safety & Compliance, Toy Industries of Europe - Mr William Wong, Assistant General Manager, Laboratories, Toys & Hardlines, Intertek Testing Services HK Ltd.

Fun Time in Korea Pavilion

The popular Korea Pavilion returns once again to showcase the latest toys and games that buyers cannot miss. Here’re some highlights and don’t forget to explore more at Hall 3C Concourse!


Five-Function Desk TM Co.,Ltd Booth: 1A-A07	EQB Wooden Toys – DINOWORLD Art House Co., Ltd. Booth: 3CON-049	Hybrid Scooter- IWA gear Baby & Child Company Limited Booth: 3C-F09


AGAFURA Butterfly Teether AGAFURA Company Limited Booth: 3CON-023	Marvel Avengers Snowy Glass Ball GAIA Corporation Co., Ltd Booth: 3CON-021


Transforming Ambulance i-zone Co.,Ltd. Booth: 3CON-037	Edu Play House 4 KUKUTOYS Co Ltd Booth: 3CON-033

Hot Picks by Media Experts

Christopher Byrne, The Toy Guy®
The Toy Book/Children’s Technology Review, USA

The sign at the entrance to the fairground says, “level up,” and those two words perfectly describe the 2020 Hong Kong Toys & Games Fair. Walking the aisles on opening day, the level of design and sophistication in all categories was impressive, as is the emphasis on value and play.

STEM and STREAM continue to be a driving force in the industry. The Stem Wall from MasterKidz, a customisable, modular system that has seemingly endless ways to expand and adapt as kids attach different pieces to create art, projects, or almost anything they can imagine.
Masterkidz Learning Limited
(Booth: 1D-D20)

First-time exhibitor Catchup Toys Limited is showing three games that include a Spinning Spider skill-and-action game, and a card game, Loony Fish that comes with a light-up fish that reads the conductive ink on some of the cards. The ingenious gameplay requires luck, strategy and twists and turns to entertain young players.
Catchup Toys Limited
(Booth: 1B-A23, 1CON-1E)

Go Go Bird is likely to be one of the hits of the show. Develop by Hanwang, this is the AI company’s first toy and first time at the fair. It’s an R/C robotic bird that flies amazingly.
Hanwang Technology Co Ltd
(Booth: 1C-E38)

And these are only three of the toys I saw on day one! For an industry that demands—and thrives on—innovation, this is where to find it, and in more than two decades covering this show, it just gets more exciting every year!

Jörg Ludwig Meister, Toys Magazine
Germany

Toys encourage kids to learn how the ”real world“ works. They break down complex topics into understandable pieces. And they let kids use their own imagination, phantasy and strategies for problem solution. Without consequences - but with fun while trying, understanding and learning.

So it’s only natural that we find the “real world“ topics on the aisles of the show as well:

There are companies thinking about their eco footprint and the sustainability side of their goods. Vikingtoys is one of those companies. They use biobased PE for their injection molded toys. And the success shows that they are on the right track.
Company: Viking Toys AB
(Booth: 1D-B39)

Digital gaming is, of course, still a growing field on toys market. Kids are familiar with mobile devices from early age - and toy manufacturers like Playshifu understand quite well, how to combine digital content with physical play for kids at any age in an appealing way.
Company: Playshifu
(Booth: 1C-F21)

Educational content - often subsumed under the STREAM acronym - is still a major selling factor. Both for digital and physical toys. Kids love to find out how things work - and learn through play, the more fun the better. With its Junior Constructor line, Hape offers a great series of toys, teaching physics - especially mechanics, optics and magnetism.
Company: Hape International (Hong Kong) Limited
(Booth: 1E-C02)

Hear What Buyers Say

“Bang Toys is an importer and distributor of all kinds of toys, with Argentina, Brazil and Mexico as its major markets. I have been to the Hong Kong Toys & Games Fair for more than 10 times because it provides a perfect platform for me to source a great variety of toys at competitive prices, to find new products and to assess the latest product trends. I have found six potential suppliers of DIY toys, STEAM toys, slime, board games, inflatables and battery-operated ride-ons. I’ll place orders for all these items and my order quantity is 5,000 pieces per product. The toys market in Brazil is getting better this year, with educational toys being the most popular items. There are protests in Brazil from time to time, so the social events in Hong Kong do not affect my decision to visit the Hong Kong fair. Actually, I feel safe being in Hong Kong.”
Paulo de Tarso B. Hornos, Commercial Director, Bang Toys, Brazil

“Based in the Czech Republic, Pyro & Art is a wholesaler and retailer of fireworks and wooden toys. This is my first time visiting the Hong Kong Toys & Games Fair to look for fireworks and wooden toys. The Fireworks zone provides a great variety of fireworks for me to choose from. Up till now, I have found one potential supplier of wooden toys and two potential suppliers of fireworks. With the help of the HKTDC business matching team, I’ll meet with two more wooden toy suppliers and four more fireworks suppliers. Each year, I buy at least US$500,000 worth of fireworks from different countries. As Mainland China is a major fireworks producer in the world, I plan to buy one container of fireworks from a reliable supplier that I have found at the fair. Despite the protests in Hong Kong, I eventually decided to visit the Hong Kong fair because it is a good place for sourcing fireworks. Now I find the city very safe, clean and tidy.”
Radek Ostrcil, Owner, Pyro & Art s.r.o., the Czech Republic

Hong Kong Baby Products Fair

Exhibitor List | Register | Event Schedule

Nurture your business success at the Hong Kong Baby Products Fair and explore the finest products from over 610 international exhibitors! With a vast selection of premium products that fulfil the needs of every segment in this booming market, everything the modern parent needs is gathered right here.


Cute Bear Newborn Swing N Play Konig Kids US LLC Booth: 3F-E19	Star Projector NiteLite with Lullabies Lee Handerson Electronics Ltd Booth: 3F-E17	Baby Walking Wing Cobes Mom & Baby Products Co., Ltd. Booth: 3F-C42


Smary Hud Orbit Global Inc. Booth: 3F-E20	Baby Bouncer Ronbei (UK) Industrial Co., Ltd. Booth: 3G-E20	Gr.I+II+III (ISOFIX-High) Ningbo Bewell Baby Products Manufacturing Company Limited Booth: CH-H01


Difrax S-baby Bottle Dis One Group Limited Booth: 3F-F20	Baby Bib Gift Concept Products Limited Booth: 3F-G10

Ideal Source for Quality Baby Products

Gathering acclaimed brands that lead the way, the Brand Name Gallery at Halls 3F-G is a fair highlight that presents around 40 renowned brands with the highest standards in quality, design and safety. Buyers can explore some of the finest and most trusted products on the market that keep our little ones safe, healthy and happy.


ALA Baby Cradle with Sofa Kit Wincenzo & Partners S.R.L. Booth: 3G-A23	Baby Walker - WM-453013 Wei Mei Plastic Ind. Co., Ltd. Booth: 3F-G09	Babysitter Jersry Grey Childhome Booth: 3F-G20


Tidy Diaper Pail, Pearl Creative Baby Inc Booth: 3F-H10	Breastfeeding Cushion Candide (HK) Co Ltd Booth: 3F-G23	MOOCUTE Professional Baby Care Skin Baby Brazil Fruit Ester Oil Xiamen Safercare Toiletries Company Limited Booth: 3G-A07

Hear What Buyers Say

“Kid’s Brasil is the biggest e-tailer of baby products in Brazil. We also operate 35 retail stores selling various items like baby fashion, feeding and nursery products and toys. This is my first visit to Hong Kong Baby Products Fair to find quality baby products. So far, I have found five new suppliers from Mainland China for feeding and nursery items. I like their quality and variety. Orders are estimated at US$200,000 each. I am very satisfied with the results. This is a very good fair. Public demonstrations are not uncommon in Brazil. Everything has been relatively calm here.”
Whelvis Cortes Naves, CEO and Co-Founder, Kid’s Brasil, Brazil

“Mothercare is part of Reliance Brands Limited owned by India’s largest conglomerate Reliance Industries Ltd. We are running 140 stores across the country offering a wide range of baby products. We have been visiting Hong Kong Baby Products Fair over the past five years. There are so many exhibitors with a lot of products on offer. This year, we’ve already found 10 to 12 new suppliers with factories in Mainland China for a variety of products such as strollers, maternity bags, carriers, highchairs, walkers and gift sets. Some designs are very nice and some of the suppliers offer competitive pricing. The prospect looks really great and we expect to generate business turnover of US$3 million a year. This is a great event and we’ve got what we wanted. The protests in Hong Kong have not affected our journey. It’s a safe city and everything has gone very well.”
Karandeep Singh, Group Vice President, Mothercare, India

Hear What Exhibitors Say

“Bumprider provides top-end baby strollers with distributors in over 30 countries worldwide. We have been participating in Hong Kong Baby Products Fair for 12 years. For this year’s exhibition, our award-winning Connect Stroller series enabling users to connect one stroller with another with automatic magnets continues to be a major highlight. New accessories like carrycots and ride-on boards are also showcased. Bumprider strives to provide customers with the best strollers. This fair offers a perfect place to tell our successful story and enhance people’s understanding about our innovation and smart design. I love this show. Things are well organised here and the atmosphere is wonderful. The fair has helped us make entry into a lot of new markets over the years. People are very friendly in the city. We will continue to showcase and promote our new products at this fair.”
Nicklas Lindblad, CEO, Bumprider AB, Sweden (Booth: 3F-H16)

“Genius is a Korean company specialising in the export of baby and living products. We are working together with our Hong Kong partner Big Dipper to promote our innovative products like LED toothbrush, DIY soap and bubble bath for kids and babies at Hong Kong Baby Products Fair for the first time. A number of buyers have approached us for product information. Among them are buyers from the Netherlands, Russia, Spain, Poland, Turkey, Israel, Thailand, Hong Kong and Mainland China. They have shown keen purchasing interest and some of them already bought product samples. We are very pleased with the response from buyers. Hong Kong is a safe city and will continue to offer a lot of opportunities for everyone from all over the world.”
Jason Cho, Representative Director, Genius – Business Partner of Big Dipper Industrial Co, Hong Kong (Booth:3F-B23)

Your Exhibition Assistant

To facilitate your sourcing and visiting journey in this premier occasion, we provide you with useful aids to help you to get the most out of your visit to the fairs!

Find us at one of our Buyer Concierge Desks

Toys & Games Fair
•	HKTDC Buyer Centre @Hall 1C Concourse
•	Hall 1B (opposite to booth 1B-F02)
•	Hall 1D (opposite to booth 1D-B2)
•	Hall 3D (opposite to booth 3D-C02)
•	Hall 5FG Concourse (opposite to 5CON-052)

Baby Products Fair
•	Hall 3FG (opposite to booth 3G-D01)
•	Convention Hall Foyer (beside booth CH-K10)


HKTDC Service Counter @ Hong Kong Int’l Airport	Downtown Shuttle Bus Service

Featured Event (8 Jan)

Toys & Games Fair - Entrepreneurship Workshop on “Unlocking the Global Market through Funding”
Time:	3pm - 4:30pm
Venue:	HKTDC SME Centre, HKCEC
Speakers:	- Mr Stanley Kee, Managing Director, APAC, The NPD Group - Ms Natalie Liu, Assistant Trade Officer, Trade and Industry Department - Ms Fanny Pang, BUD Manager, The BUD Fund

Trade Buyers:
Register Now for Your FREE e-Badge to save HK$100!

Mobile
Download 'HKTDC Marketplace' app at

Free Gift for Your Collection

Simply present your buyer admission badge, your business card and collect stamps at the Visitor Promotion Counter at booths 5F-A33 (Toys Fair) and 5B-A30 (Stationery Fair), you will be entitled for one set of travel size containers at booth ED-A42 (Baby Products Fair)!

*Souvenirs are available on a first-come-first-served basis. Each eligible buyer is only entitled to one set of souvenir. Souvenir cannot be redeemed in conjunction with other Organiser(s) promotions. In case of any disputes, the decision of the Organiser(s) shall be final and binding.

Hong Kong Smart Design Awards

The "Hong Kong Smart Design Awards" (HKSDA) hosted by the Hong Kong Exporters' Association has reached the 9th edition. The Awards has been gradually improving and developing with the support from varies sectors of trade and design industries. The HKSDA 2020 has extended to 15 product groups covering "Gifts", "Home & Houseware" and "Toys and Baby".

The HKSDA has gained valuable recognition in both local and overseas market. It will continue to motivate and assist more product industries to enhance their competitiveness and better build the reputation of Hong Kong as Asia design product sourcing hub.

Winning Products of Toys & Baby
Category – Games

The 10K Poker Battle

Rumbbell: Fat Dragon Invasion

Balancing Game: Food Roly-Poly

Inspired by the “John Wick” movie with a “10K and the Criminal World” scene design. The poker set is like a secret hollow book to capture the joy of laughter and treasure moment of playing poker with your friends, more importantly a tribute to all the gangster and assassination movies.

Rumbbell: Fat Dragon Invasion is a strategy board game for 2 to 4 people. Players as a group of Rumbbell rangers using a variety of sports and exercise cards and combining the unique ability from each member to eliminate the amount of food to combat the invasion of Fat Dragons and defend the world. The game helps players to work together as a team towards one goal and advance knowledge of exercises.

Designed to be played in parent-child pairs, an educational yet fun and easy-to-play board/balancing game. Players take turns to roll the dice and place the food tokens on the roly-poly food pyramid. When food tokens fall off the roly-poly food pyramid, children can put those back and continue to play without punishment. It helps children to learn by trial and error, strengthen their knowledge on healthy eating as well as their motor skills. What a fun way to get your children in healthy eating habit!

Award	Gold
Winner	Safe Power Printing & Box Mfg. Co., Ltd.

Award	Silver
Winner	Arty Force Entertainment Limited

Award	Bronze
Winner	Sky Link Asia Group Ltd.

Winning Products of Toys & Baby
Category – Infant & Pre-school Toys

Cuboxity Collection

My First Engineering - Ferris Wheel

My First Engineering - Carousel

Cuboxity is a city building 3D coloring paper model. Each building – “Cubox” is built on a uniform-size base. Children can assemble all the parts starting from the base by following the instructions. Its interlocking design allows the Cuboxity to be assembled without using any glue. The game can enhance children's concentration, patience and comprehension through assembling and coloring process of the 3D paper model as well as stimulates creativity through play.

This product allows children to understand the basics of mechanical design and operating principle through the Do-It-Yourself building of familiar things while playing the role of engineers. It cultivates children's interest in engineering design and enables kids to earn about process flow, hand-eye coordination, and problem solving skills, as well as enjoy parent-child time while playing.

This product designed based on carousel in playground. It allows children to understand the basics of mechanical design operating principle through the Do-It-Yourself building the familiar things while playing the role of engineers, so as to cultivate children's interest in engineering design.

Award	Merit
Winner	Guang Li Paper Products Ltd.

Award	Merit
Winner	Edu-Science (HK) Limited

Award	Merit
Winner	Edu-Science (HK) Limited

Sourcing on the go

HKTDC Hong Kong Toys & Games Fair Official Magazine:

Check out full exhibitor list and latest product trends

HKTDC Hong Kong Baby Products Fair Official Magazine:

Check out full exhibitor list and latest product trends

Browse our top search product categories:

•	Arts & Crafts	•	Baby Furniture
•	Ride-On Toys	•	Strollers & Gears
•	STEAM Toys

Sights and Sounds at the Fairs on 7 Jan

Hong Kong Toys Industry Conference 2020

Under the theme of “Get Power Up – Opportunities in Toys Industry,” the Hong Kong Toys Industry Conference 2020 gathered representatives from the strategic e-commerce partner, Kung Fu Data, along with retail professionals, toy safety consultants and other industry experts to examine market trends, e-strategies and opportunities arising from factory relocations.

Welcome remarks by Lawrence Chan, Chairman, HKTDC Toys Advisory Committee

Key Trends Guiding Toy Market by Poon Cheuk Hong, Economist, HKTDC

Latest Retail Trends - Strategies and Tips for Toys Brand Companies by Manu Sharma, Group Vice President, Business Reliance Brands Limited

Where is the Next Stop for Toys Manufacturing? by James Wang, President, Dream International USA

The Toy Industry in Europe – What does the Future Hold in a Changing EU and Effects on How We Reach Consumers by Christian Wetterberg, Senior Director and Global Head, Product Safety & Compliance, Toy Industries of Europe

Brand Your Way into China – E-commerce Tips to Succeed by Josh Gardner, CEO, KUNG FU DATA

Joint Media Breakfast Meeting

Enjoying an early and productive start to the day, fair exhibitors introduced their products to international press members at the Media Breakfast Meeting, generating excellent exposure for their innovative products.

(From left) Will Li, Senior Exhibitions Manager, HKTDC; Byron Lee, Senior Exhibitions Manager, HKTDC; Lawrence Chan, Chairman, HKTDC Toys Advisory Committee; Judy Cheung, Deputy General Manager, Messe Frankfurt (HK) Ltd; Leung Chung Ming, President, The Toys Manufacturers' Association of Hong Kong; Ivan Ting, Chairman, Hong Kong Toys Council

Buyer Forum

Su Yun, General Manager, Chongqing Fumei Maternal and Child Care Co., Ltd.

Product Demo and Launch Pad

Catchup Toys Ltd. (Booth: 1B-A23)

Fundamental Industrial Co. Ltd. (Booth: 1E-B35)

Gogreenlife (Booth: 3CON-131)

Laon H&C (Booth: 3CON-097)

The Woodland (Booth: 3CON-126)

Indian Market Seminar and Networking Luncheon

Sidram Kaudaki, Category Business Development Manager, International Sourcing, Amazon.in

Concurrent Fairs

Enquiry

Customer Service Hotline: (852) 1830668
Enquiry via email: exhibitions@hktdc.org

Clara Hung
Manager, Marketing Communications
Exhibitions Department

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